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Dr Emily Baines is a Senior Lecturer teaching PhD, MA and undergraduate students. She specialises in creative industry analysis and strategy, textile and fashion history, sustainability (especially in the fashion and textile industries) and material culture theory.

• Institute of Art and Design
• Creative and Cultural Industries
• Net Zero/ Sustainability

Liu, A., Baines, E., & Ku, L. (2022). Slow fashion is positively linked to consumers’ well-being: Evidence from an online questionnaire study in China. Sustainability (Basel, Switzerland), 14 (21), 13990. ​

 Liu, A., & Baines, E. (2021). The development potential of slow fashion in the transformation and upgrading of Guangdong garment industry.  Wool Textile Journal 2021 (05),101-107. doi:10.19333/j.mfkj.20200902507.​

Panellist on CRIS/BGIF Environment & Sustainability Dialogue: ‘Revisiting Fashion and Sustainability: A Holistic Perspective’, 22^nd October 2020. Video available: and Event summary: .

Hackney, F., Baines, E., Anderson, C. et al (2020) ‘Talking Textiles, Making Value: Catalysing Fashion, Dress and Textiles Heritage in the Midlands’, Journal of Textile Research & Practice, 8:1, pp84-111.

Dr Emily Baines (2019) ‘The Social Significance of Modernist Pattern in Everyday Dress’, Everyday Fashion: Extraordinary Stories of Ordinary Clothes conference, University of Huddersfield and University of Leeds, 27th – 28th June 2019.

Dr Emily Baines (2019) ‘Embedding Sustainability within Fashion History’, Teach SDGs: How to Embed Sustainable Development in a Taught Course, Education for Sustainable Development Forum, Ð԰ɵç̨, 11^th July 2019.

Hackney, F., Baines, E., Anderson, C. et al (2018) ‘Making Value: Catalysing Fashion and Textiles Heritage in the Midlands’, Connected Communities Symposium, Leicester Castle Business School, 29^th June 2018.

Dr Emily Baines (2017) ‘The Role of Heritage in Regional Design Identity and Brand Value’. In: The Value of Heritage in Textiles and Clothing Session, Leicester Business Festival, 2^nd November 2017 (event organiser for the Session, with two other papers presented).

Speaker at ‘Adding Value’ Panel, Cross-Faculty Colloquium on Creative and Cultural Industries, Ð԰ɵç̨, Leicester Castle, 8^th May 2017.

R. Madani, A. Moroz, E. Baines and B. Makled (2017) An Investigation into the Effects of Teacher Involvement and Influence on the Creativity of Children in the Classroom. Journal of Research & Method in Education, Vol. 7, Issue 4, Ver III (July-August 2017), pp11-21.

Dr Emily Baines (2016) ‘Design Paradigms and Fields of Production: the Printed Textile and Wallpaper Industries in Britain, 1919-1940’, Growing Fashion Industry: Manufacturing, Wholesaling and Retailing, Erasmus University Rotterdam, 1^st December 2016.

Dr Emily Baines (2016) ‘Patterns of Industry: Printed Textiles in Britain, 1919-1940’, HERA Enterprise of Culture 'History of Textile and Fashion Industries' research seminar, Oslo University, 22^nd September 2016.

Chichi, C., Howard, E., & Baines, E. (2016). Assessment of Consumer Preference in the Use of African Wax Prints in Ghana. International Journal for Innovation Education and Research, 4(10), 1-10.

R. Madani, A. Moroz, E. Baines and B. Makled (2016) ‘Realising a child’s imagination in product design for both two-dimensional and three-dimensional products through a child-led approach’, International Journal of Materials and Product Technology (IJMPT), Volume 52, Issue 1-2, pp. 96–117.

Dr Emily Baines (2015) ‘Concentrating on Fashion: the Home Market Retail   and Distribution Structure for British Dress Textiles, 1919-40’, for CHORD Retailing and Distribution History Conference, University   of Wolverhampton, 10 September 2015.

Dr Emily Baines (2015) ‘Network Impact on Business Strategy for Embedded and Peripheral Firms’, 2015 Association of Business Historians conference: Business and the Periphery, University of Exeter Business School, Streatham campus, 3-4^th July 2015.

Ohud Alharbi and Dr Emily Baines (2015) ‘Challenging Barriers to the Evolution of the Saudi Animation Industry Life-Cycle’, ICCI Conference on Creative Industries, New York on 4^th–5^th June 2015.

Rafat Madani, Adam Moroz and Emily Baines (2015) ‘Evaluation of Suitability of Rapid Prototyping Techniques for Use by Children’, Journal of Multidisciplinary Engineering Science and Technology (JMEST), Vol. 2 Issue 1, January 2015.

Ohud Alharbi and Dr Emily Baines (2014) ‘Adopting an Industry Enhancement and Entrepreneurship Strategy in Saudi Higher Education to Enhance the Animation Industry’, poster for 8^th Saudi Students Conference, Imperial College London, 31^st January - 1^st February 2015.

R. Madani, A. Moroz, E. Baines and B. Makled (2014) ‘Realising a child’s imagination in product design for both two-dimensional and three-dimensional products through a child-led approach’, 8^th PMI (Polymers and Moulds Innovations) International Conference, University of Minho, Guimarães, Portugal, 10^th-12^th September 2014.

I-Chun Hsiao and Dr Emily Baines (2013) ‘A Lens Comparison of Vocational Education and Training in the Beauty Sectors in Taiwan and the UK’, ACE 2013 (The Asian Conference on Education) – Learning and Teaching in Changing Times, 24^th-27^th October 2013, Osaka, Japan.

Rafat Madani, Adam Moroz and Emily Baines (2013) ‘Design and Manufacturing of Children’s Remote Control for Child Viewing’, Advances in Production Engineering & Management (APEM journal), Volume 8, Issue 2, July 2013.

Nick Higgett, Eric Tatham, Emily Baines, Gerardo Saucedo, Dave Everitt (2012) ‘Virtual Romans: Virtual Reconstruction of Roman Leicester (Ratae Corieltauvorum) AD 210’, VAST International Symposium on Virtual Reality, Archaeology and Cultural Heritage, Brighton, 19^th-21st November 2012.

Ohud Alharbi and Dr Emily Baines (2012) ‘A Call for Endogenous Saudi Animation’ paper and ‘Animation industry in Saudi Arabia: the current state and outlook’ poster, The Sixth Saudi Students Conference, October 2012, London.

Dr Emily Baines (2010) ‘A Sustainable Textile and Fashion Industry?’, Textile Society Rewind: Textile Sustainability and Recycling conference, Ð԰ɵç̨, 26^th – 28^th November 2010.

Dr Emily Baines (2008) ‘Family Firms, Innovation and Networks: the Interwar British Printed Textile Industry’ at Business History after Chandler conference, Association of Business Historians, University of Birmingham, 4^th-5^th July 2008.

Chao-Yu Lin, Nick Higgett and Emily Baines Exhibit Content and Learning-Related Behaviours in 3D On-Line Museum Environments, EVA London Conference, 11–13^th July 2007.

Dr Emily Baines (2006) ‘Advertising Strategies in the Interwar British Printed Textile Industry’ at IEHC Helsinki 2006 (International Economic History Conference) in Session 53: Cultural/ Cross-Cultural Advertising and Promotion: the Nexus of Media, Culture and Economics, University of Helsinki, 20^th-25^th August 2006.

Dr Emily Baines (2004) ‘Manchester and the Birth of Modernist Textiles’ paper as one of a series of public speakers at the Textile Society Antique Textile Fair on 7th March 2004, Armitage Sports & Conference Centre, Manchester.

Dr Emily Baines (2004) ‘Innovation and Fashion Leadership: Studio Design in the Interwar Printed Textiles Industry’, Text, Vol. 31, 2003-4, pp39-42.

Dr Emily Baines (2003) ‘The Popularity of Modernism in Dress Textiles: a Case Study of Ferguson Bros. Ltd.’: Talk to Textile Society members at Carlisle Record Office, April 2003.

Dr Emily Baines (1996) ‘The British Printed Textiles Industry, 1919-40’, at Reading the Cloth Textile Society conference at Bretton Hall, 6-8^th September 1996.

Dr Emily Baines (1994) ‘Modernism in Textiles and Wallpaper’ paper, at Nene College ‘History/ Theory/ Practice’ conference, 12^th November 1994.

Reviews:

Review in November 2009 TEXT journal of: Giorgio Riello & Prasannan Parthasarathi (eds.) (2009) The Spinning World: A Global History of Cotton Textiles, 1200-1850, Oxford University Press, Pasold Studies in Textile History.

Review in Summer 2005 Textile Society Newsletter of:  B. & W. Armstrong (2005) The Arts and Crafts Movement in the North West of England: a Handbook, Oblong.

Review in Autumn 2004 Textile Society Newsletter of: David M. Wilson (2004) The Bayeux Tapestry, Thames & Hudson.

Dr Emily Baines (2019) ‘The Social Significance of Modernist Pattern in Everyday Dress’, Everyday Fashion: Extraordinary Stories of Ordinary Clothes conference, University of Huddersfield and University of Leeds, 27th – 28th June 2019.

Dr   Emily Baines (2015) ‘Concentrating on Fashion: the Home Market Retail   and Distribution Structure for British Dress Textiles, 1919-40’, for CHORD Retailing and Distribution History Conference, University   of Wolverhampton, 10 September 2015.

Dr Emily Baines (2015) ‘Network Impact on Business Strategy for Embedded and Peripheral Firms’, 2015 Association of Business Historians conference: Business and the Periphery, University of Exeter Business School, Streatham campus, 3-4^th July 2015.

Family Firms, Innovation and Networks: the Interwar British Printed Textile Industry at ‘Business History after Chandler’ conference, Association of Business Historians, University of Birmingham, 4th-5th July 2008.

Advertising Strategies in the Interwar British Printed Textile Industry at IEHC Helsinki 2006 (International Economic History Conference) in Session 53: Cultural/ Cross-Cultural Advertising and Promotion: the Nexus of Media, Culture and Economics, University of Helsinki, 20th-25th August 2006.

‘Innovation and Fashion Leadership: Studio Design in the Interwar Printed Textiles Industry’, TEXT, Vol. 31, 2003-4, pp40-43.

‘Design and the Formation of Taste in the British Printed Textiles Industry, 1919-1940’, PhD, Ð԰ɵç̨, 2002.

• Industry analysis and the influence of industry structure on design innovation
• Sustainable design and corporate sustainability strategy
• Consumption and retail structure changes in dress textiles & ready-to-wear fashion
• Corporate strategy, competences and value structure
• The formation of taste and knowledge paradigms
• Semiotics and the communication of meaning within material culture
• Textile history and fashion industry history
• West African export and locally printed textiles
• Modernism in the British textiles industry

Programme Leader for MA/ MSc Design Innovation and Management  (leading the Design Management & Entrepreneurship specialism)

Current teaching:
MA teaching: fashion, product, corporate strategy and systems sustainability in ADHP 5201 Sustainability Strategy and Design; aspects of industry analysis, value structure, marketing strategy, corporate strategy in ADHP 5204 Business and Marketing Strategy; theory on cultural identity, class and social group, gender and the body in the Cultural Contexts series in Research Methodology modules; creative and customer-focused innovation workshops in ADHP 5205 Design Problem Solving; dissertation supervision in DIDM 5004 Major Project - Dissertstion and FSMM 5004 Major Project - Dissertstion.

Undergraduate teaching: Global textile history from c1100BCE to the present, sustainability and semiotics in TXDN 1104; material culture theory, crafts, exhibition design and semiotics in fashion textiles in FTXD 2102. Dissertation supervision to third year Fashion Buying students.

PhD students.

Previously: Analysis of the history of the fashion system, the development of ready-to-wear clothing, fashion retail and fashion history as well as gender/ class/ subculture semiotics of clothing for CULT 1200 Fashion Buying first year students; Design history for first year product, furniture and graphic design students; material culture theory and sustainability for second year students; specialist modules on museum and exhibition interpretaition, crafts history and theory, retail history, architecture history and landscape history; third year dissertations/ extended essays. 

PhD, BA (Hons.) First Class in Art and Design History

• Design Innovation and Management MA/ MSc
• Fashion Management and Marketing MA
• Fashion Textiles BA (Hons)
• Textile Design BA (Hons) 
• Fashion Buying BA (Hons)

Currently first supervisor of:

• An Liu (PhD on Slow Fashion Design Strategies for SMEs in Guangdong Province, China)
• Diya Wang (PhD on Reinterpreting Fashion: Hybridity and Transformation in Dress and Fashion between China and the West, c.1840s -1930s)
• Jiatao Li (PhD on the Cultural Heritage and Potential for Sustainable Development of the Li people's Barkcloth, Hainan Province)
• Clare Bowyer (PhD on Masquerade and Ambiguity in Festival Costume Design, 17^th to the 21^st C.)

• Ali Abdulsalam Abdulzahra Alsoodani (PhD on the Impact of Interior Sensory Atmospherics on Consumer Behaviour and Emotional Responses in Fashion Retail Stores in Austria)

 Second supervisor of:

• Devika Bahadur (PhD on Interacting with Material Objects: How Indian Men Create a Sense of Home Away from Home).

Previously, first supervisor of:

• Elham Abu Nab (PhD on Women’s Fashion Consumption in Saudi Arabia), who completed in June 2019;
• Ohud Alharbi (PhD on Developing a Strategy for the Animation Industry in Saudi Arabia), who completed in January 2018;
• Chloe/ I-Chun Hsiao (PhD on the Nurturing of Competences within the Taiwanese Beauty Industry and Education System), who completed in September 2016;
• Hanan Al-Faisal (PhD on Socio-Cultural Influence in the Design Process of Saudi Arabian Residential Interior Design), who achieved her PhD in August 2014;
• and secondary supervisor of:
• Jasmin Shahin (PhD on The Souq as a Concept in Arabian Culture) who completed in July 2020;
• Rafat Madani (PhD on Realising a Child’s Imagination in Product Design Through a Child Led System) who completed in July 2017 and
• Lance/ Chao-Yu Lin (PhD on Investigating the Potential of On-line 3D Virtual Environments to improve Access to Museums in terms of both an Information and Education Resource), who completed his PhD in 2008.

Museum-University Partnership Initiative (MUPI) 'Dress and Textiles Network: Heritage and creative practice in the West Midlands', led by Prof. Fiona Hackney: project participant and co-worker.

AHRC/ Heritage Lottery Digital Building Heritage interpretation project (2012-14) with 14 community heritage/ museums groups, led by Dr Doug Cawthorne: Co-worker in project.

AHRC Digital Heritage network project (2013-15), linking a wide variety of UK HEIs active in ARHC funded heritage interpretation projects and managing regular conferences and regional research/ discussion seminars. The project is led by Nick Higgett: Co-worker in project.

‘Heritage Augmented Reality Investigation’ RIF project Round 3, to establish a Roman Leicester phone app with geographical positioning of 3D virtual artefacts from archaeological excavations and reconstructions of buildings, working with Jewry Wall Museum, September 2011-July 2012: Co-worker in project.

Editorships and Conferences

Co-organised the Textile Society ‘Rewind:   Textile Sustainability and Recycling’ conference with dance events, historic textile   exhibition, visits and catering at Ð԰ɵç̨, 26^th –   28^th November 2010.

Joint editor of Textile Society journal TEXT September 2008 to October 2010. The November 2009 issue was themed on cross-cultural interaction and influence, focusing on textile design interactions between Britain/ Japan and Japan/ Britain; Britain/ India, Italy/ China and Italy/ Morocco.